Press Release

Cooperation with private sector and diaspora, from Knjaževac to Switzerland -Where Style Meets Sustainability

28 September 2023

The heart of this collaboration lies in the small Serbian town of Knjaževac, where the production of these distinctive bags takes place. However, the impact of REVERSAYA extends far beyond this modest municipality. The final products will be sold on both Serbian  and Swiss market. The proposed initiative has the potential to trigger processes that, with good media promotion and experience in the realisation of this project, could attract other investors from the diaspora.

Photo: © Baberya.media

In the coming months, Sisters Code Atelier has exciting plans to propel the brand to new heights on both the national and international stages. Look forward to the opening of pop-up stores in both Belgrade and Zurich, along with high-profile events such as iEmerging Talents Milano during Milano Fashion Week. This venture not only elevates the quality of the brand but also creates the conditions for the long-term expansion of production and employment, particularly in a municipality such as Knjaževac.

REVERSAYA represents more than just a collection of bags; it embodies the spirit of making a positive impact. It is a fusion of fashion, sustainability, and community development that aims to leave a lasting mark. We invite you to join us on this exciting journey, where style meets sustainability, and where businesses become beacons of hope for local communities.

This is the story of innovation, collaboration, and positive change.



Harpers Bazaar link: https://www.harpersbazaar.rs/moda/vesti/sisters-code-atelier-snimio-kampanju-za-torbu-reversaya?fbclid=IwAR0BNoL3hIfN5cT32XXRu9EQbRyDm6p_r0l9Z6lHK4PyM6XxQLhD8VteNPY

UN entities involved in this initiative

IOM
International Organization for Migration

Goals we are supporting through this initiative